Key Tenets


Independence: We are an unbiased third party and pride ourselves in providing an objective point of view without the distraction of conflicts of interest. Our goals are aligned with your goals.


Relationship Management: We strive to achieve a deep understanding of your situation and, through our work together, a mutual respect. Our relationship with you is our first priority and, in our experience, having a strong relationship is fundamental to success.


Proven Expertise: You benefit from the collective experience of our principals. Our team-based approach provides access to the specialized expertise of each Synergy Financial Management professional.


Perspective: For over a decade we have provided financial services for clients through a wide range of market conditions. Our track record of experience continues to inform a prudent approach and long-term perspective.

Synergy Financial Management’s purpose is to fully understand your financial objectives, now and in the future, so we can help you build your business and grow your personal investments faster, safer, and with the assurance that your resolve will be crowned with success.

Our 4 Promises

We will:

  1. Increase your business’s value
  2. Minimize your taxes
  3. Keep you in control of your business
  4. Help you achieve your personal financial goals

Our Team

joe-smallJoe Maas, CFA, CFP®, CLU®, ChFC, MSFS, CCIM™, CVA, ABAR, CM&AA,
CEO, Chief Investment Officer

Joe Maas is the Chief Investment Officer and lead portfolio manager for Synergy Financial Management LLC (SFM). A highly trained financial analyst, Joe is responsible for analyzing current and potential investments for the firm through deep fundamental analysis, researching industry trends, speaking to industry experts and through a thorough understanding and application of quantitative methods and technical analysis. Mr. Maas is very unique because he is certified in so many areas of expertise. He has earned certificates from nine prestigious organizations, and, with over two decades of financial industry experience, his unique core specialty is providing comprehensive investment management services for individual investors, business owners, and financial advisors.

Mr. Maas holds a variety of world-renowned professional designations; he is a CFA (Chartered Financial Analyst) Charterholder, which is the world’s most respected investment professional’s achievement. In addition to the CFA, Mr. Maas is a certified valuation analyst (CVA) and is accredited in business appraisal review (ABAR). Mr. Maas’ professional capability also includes being a certified merger and acquisition advisor (CM&AA) trained and experienced in buying and selling middle-market companies with revenues from $5 million to $500 million.

Mr. Maas earned his reputation as a Certified Financial Planner™ (CFP®), having fulfilled the requirements of the Certified Financial Planner Board of Standards, and is also a chartered financial consultant (ChFC) qualified to provide comprehensive advanced financial planning.

Adding to Mr. Maas’ many skills are his specialties in life insurance and estate planning as a chartered life underwriter (CLU®) and being a certified commercial investment member (CCIM™) with expertise in commercial and investment real estate. In 2000, Mr. Maas earned his Master of Science in Financial Services (MSFS) from The American College.

Mr. Maas earned his reputation as a Certified Financial Planner™ (CFP®), having fulfilled the requirements of the Certified Financial Planner Board of Standards, and is also a chartered financial consultant (ChFC) qualified to provide comprehensive advanced financial planning.

Adding to Mr. Maas’ many skills are his specialties in life insurance and estate planning as a chartered life underwriter (CLU®) and being a certified commercial investment member (CCIM™) with expertise in commercial and investment real estate. In 2000, Mr. Maas earned his Master of Science in Financial Services (MSFS) from The American College.

[Download not found]
Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and federally registered CFP (with flame design), in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Alex Kopelevich, CFA

Senior Portfolio Manager

Mr. Alex Kopelevich, CFA, brings over 14 years of professional investment experience to his role as senior portfolio manager for Synergy Financial Management. Prior to joining Synergy Mr. Kopelevich was a Portfolio Manager at a privately held investment advisor where he was responsible for managing in excess of $300m in client assets. Previously, he spent 8 years as a Portfolio Manager and Equity Analyst at U.S. Trust Bank of America. Alex received his B.S. degree in Finance from the University of Southern California (Marshall School of Business) in 2000, and started his career as a Portfolio Analyst at Bank of New York Mellon. Alex holds the CFA designation and is a member of the CFA Society of San Francisco.

Alex is a sports and fitness fanatic. In his spare time, he enjoys swimming, weightlifting, martial arts, ice hockey and skiing.

Elena Lee, CFA

Senior Financial Analyst

Ms. Elena Lee is a senior financial analyst with Synergy Financial Management. She is responsible for analyzing current and potential investments for the firm through deep fundamental analysis, researching industry trends, and through a thorough understanding and application of quantitative methods and technical analysis.

Ms. Lee has a substantial background in financial and statistical analysis. Her skills comprise asset valuation, capital budgeting, multiple linear regression and forecasting, budgeting/variance analysis, cash flow modeling and financial statement analysis.

Having earned a Bachelor of Science in Business Administration from Northern Arizona University (magna cum laude) majoring in Finance and Marketing, Elena has also attained the prestigious professional designation of Chartered Financial Analyst (CFA).

Prior to her role with Synergy Financial Management, Elena founded Edelweiss Consulting, Inc., an independent business valuation practice, and served as a vice president of financial valuation at Private Valuations, Inc., a Bellevue, Washington firm specializing in closely-held valuations and value-related services.  Elena is a member of Seattle’s CFA Society and the East King County Estate Planning Council (EKCEPC).

Frank Roman, B.S.M.E.

Portfolio Manager, Financial Analyst

Mr. Frank Roman brings a unique perspective to Synergy with his specialized academic and pragmatic experience. Prior to joining Synergy as a financial analyst and portfolio manager, Mr. Roman was a Mechanical Engineer at Boeing Commercial Airplanes where he designed functional test systems for the 747, 767, 777 and KC-46 Tanker programs. Previously, Frank was a Fracture Engineer for a publicly traded oil company in the Bakken and Three Forks formations where he allocated over $100 million to the drilling and completion of oil and gas wells. Frank received his B.S. in Mechanical Engineering from the University of Idaho and is a member of the ASME (American Society of Mechanical Engineers) as well as the NAA (National Aeronautics Association). Frank was also a member of a select group chosen as part of the PLC program to attend the United States Marine Corps Officer Candidate school in Quantico Virginia, gaining invaluable leadership skills before deciding to pursue a career in finance.

Frank is a licensed pilot with a high-performance and complex ratings and has logged hundreds of hours in various aircraft. He currently holds the National and World Speed Records for a C.1 class aircraft between Seattle, Washington and Boise, Idaho, and in 2017 he was awarded the FAI Louis Bleriot Medal for his aviation achievements. When he is not flying, Frank is hiking around Puget Sound with his wife and two children.

Ryan Rippy

Director of Advisors Services

Ryan Rippy is Director of Advisor services for Synergy Financial Management, LLC and is responsible for recruiting, training, and helping financial advisors manage their operations. Including marketing, practice management, and portfolio selection.

Ryan guides Advisors with setting-up their client accounts and facilitating management on multiple platforms, consulting with Advisors who rely on Synergy for trading, reporting, billing, and other fiduciary and legal requirements, and advising advisors team members on ways to expand their business and increase their profitability.

Ryan embodies a strong team mentality for effective partnership among all members engaged in Synergy’s client service culture, and his specialized perspective of the financial services industry often results in new ways of thinking about an issue with a variety of reasonable options for Advisors and their clients.

Effective on both the traditional and alternative investment landscape, Ryan has an extensive knowledge of financial advisor operations, service issues, technology, and providing guidance as a financial investment leader. Ryan is one of Arizona’s most sought-after real estate investment professionals, having 10 years of alternative asset & custody management and 20 years of mortgage experience and expertise in new business development.  He is a licensed CE Real Estate Instructor & Licensed Mortgage Consultant who has influenced thousands of real estate professionals and investors to create wealth utilizing Self-Directed IRA’s.

When Ryan is not working with financial professionals on investment strategies, he’s enjoying time with his soon-to-be wife, children and traveling with family and friends.

Kevin Williams

Senior Wealth Advisor

Kevin Williams brings 25 years of professional investment experience to his role as Senior Wealth Advisor at Synergy Financial Management. He has an extensive background in many aspects of Synergy’s services, including investment planning, estate planning, insurance strategies, as well as real estate investment. Kevin also offers a specialized expertise in designing comprehensive retirement plans.

Prior to joining Synergy’s financial analysis and management team, Kevin has helped oversee and manage traditional equity portfolios of over $200 million in assets.

Kevin is a formidable asset to Synergy because of his proven abilities to develop and implement customized financial plans and investment portfolios for clients that result in optimizing wealth with while minimizing risk. Kevin’s warm relationship style and generous capacity for offering astute advice will further facilitate the development of strong client relationships, an attribute prized by Synergy Financial Management, LLC.

Todd Jessup, CFA

Advisory Board and Investment Committee

As a board member, Todd guides the Company’s strategic planning process and provides insight to the investment committee.

Over Todd’s career, he has been responsible for developing and managing relationships with institutional investors and the investment consultants who advise them. Todd has over 23 years of experience in Marketing and Client Services within the investment management industry.

Mr. Jessup is or has been a member of the Executive Team at RVX, Vision Capital Management, Rigel Capital Management, Clover Capital Management, Atlanta Capital Management and PNC Equity Advisors Co. (now Blackrock). As a senior executive and institutional consultant, Todd was responsible for helping develop and manage the overall direction of the firm and was responsible for leading the institutional marketing and client service efforts.

Todd has a BS in Business Administration/Management and a BA in International Relations from Bucknell University. Todd holds the Chartered Financial Analyst designation and is a member of the CFA Institute and the CFA Society of Portland.

Tim Nyland, CFA

Advisory Board and Investment Committee

As a board member, Tim contributes to and guides the Company’s investment committee.

Currently, Mr. Tim Nyland, CFA, serves as Managing Director of Zacks Investment Research where he is responsible for the day-to-day operations and P&L of the Professional Services division. Mr. Nyland is the designer of the Zacks Valuation Model (ZVM), runs model portfolios for Zacks and consults with the institutional services user base on a wide variety of topics ranging from asset allocation and equity valuation to fundamental and economic analysis. Mr. Nyland also publishes regular equity strategy pieces and serves on advisory boards for several hedge fund and wealth management firms. Mr. Nyland is also Broker/Owner of Viking Realty, Inc. in Phoenix, Arizona where he has been active in the residential and commercial real estate market in the metro area for more than 25 years.

Prior to joining Zacks in 2010, Mr. Nyland served as Vice President, Global Head of Portfolio Management at Thomson Reuters where he was an early architect of Eikon and key global business redevelopment initiatives after the Thomson Reuters merger. Prior to his appointment to Global Head of Portfolio Management, Mr. Nyland served as Managing Director of the Baseline/StockVal business unit with Thomson Reuters managing day-to-day operations of the organization.

Mr. Nyland is an active member of the Phoenix Society of Financial Analysts. He is a Chartered Financial Analyst and an honors graduate of the W.P. Carey School of Business at Arizona State University with a B.S. in Finance; Magna Cum Laude.

Connie L. Peterson

Office Manager

Ms. Connie Peterson’s is Synergy Financial Management’s office manager and communications backbone. Ms. Peterson is responsible for supporting the team by acting as a liaison between team members, other professionals, vendors, and clients. Further, Connie is responsible for coordinating and disseminating reports, research, and other information to all interested parties. It is her smiling voice you often hear when calling our offices.

Connie has 25 years of experience in client service, which allows her to excel at getting the job done. Further, her experience has provided her with extensive knowledge of several major financial institution’s back office systems and has given her the ability to diagnose bottlenecks and solve issues quickly. The Synergy Financial Management planning team and its clients greatly benefit from Connie’s operational experience and efforts.

Susan Katris

Operations Manager

Susan is a highly motivated and experienced Operations manager who oversees day-to-day operations for Synergy Financial Management. Before joining Synergy, Susan spent over 18 years at Vining Sparks, acquiring extensive experience in bond trading, office management and compliance. Through her extensive experience Susan provides leadership for innovative efficiencies throughout the firm.

Susan manages the processing of all accounts and provides trade execution while managing operational workflow. As Operations manager she also helps to ensure that all regulatory requirements, firm policies and supervisory procedures are met.

Dr. Daniel Levine, Ed.D.

Executive Editor

Dr. Daniel Levine is delighted to serve as Executive Editor, assuring that all publications, whitepapers, blogs, newsletters, website copy and marketing books for RIAs are completed with high quality, on time, and within specs. Dr. Levine has written, edited and published numerous instructional books and programs, and is a master communicator serving Synergy clients well. Moreover, Daniel is a lifelong educator with more than 30 years’ experience in public education having served as a public school superintendent and principal for 16 years, and as a classroom teacher for eight.

In his spare time, Daniel enjoys camping in the Northwest mountains, cooking, traveling in Canada and abroad, and learning Mandarin. Daniel also likes writing poetry and short stories.

Mark Sabo, CPA, CVA, MBA

Valuation Consultant

Mark Sabo, CPA, CVA, MBA, is a valued member of Synergy’s business valuations and consulting team. Mark earned his MBA in Finance from Seattle Pacific University where he has been an adjunct professor in their School of Business and Economics MBA program and also taught accounting at Northwest University. Mark was the technical proof reader in developing the curriculum for a Valuation Challenge program with university participation by students across the nation. Mark has also represented the Washington Society of CPAs discussing career development at local universities, including University of Washington.

Mark is a member of the American Institute of Certified Public Accountants (AICPA), Washington Society of CPAs (WSCPA), and National Association of Certified Valuators and Analysts (NACVA). Mark received his BBA in Accounting from the University of Michigan.
In addition to Mr. Sabo’s profession accomplishments, Mark’s work history began with a “grassroots to NASDAQ” story in which his family’s single auto parts store in Flint, Michigan grew to a publicly traded chain of seventy stores with 1,500 employees and $100 million in revenues. He had his hands on every aspect of the business, from sales clerk to senior manager.